Tony Craggs, managing director of Virtuoso talks about the launch of a big industry first – the unique Virtu-AL aluminium alternative composite door.
What is Virtu-AL?
The launch of Virtu-AL is a major leap forward for the composite door industry. It will help installers to make the most of the enormous popularity of contemporary aluminium products.
The Virtu-AL door is the UK’s first ever aluminium textured, non-woodgrain finish composite door. A new take on the ‘standard’ composite door, Virtu-AL is the ultimate contemporary entrance door for those homeowners who want the stylish look of a powder coated aluminium door.
This door combines the best features of an aluminium and a composite door – it achieves the premium finish of aluminium but with the performance, security and value for money that homeowners expect of a composite door.
Virtu-AL incorporates a 4mm GRP skin, which is thicker than many other GRP skins and looks and feels just like aluminium. Underneath it is a durable 44mm composite slab which delivers exceptional thermal and acoustic performance.
What led to the launch of Virtu-AL?
Having an offering that reflects market trends is important to any business and we recognised some time ago that there was a gap in the market for a product that would satisfy the growing consumer demand for modern, aluminium style products. Everyone was ready for a product that brought all the appeal of an aluminium door and here it is!
How will it benefit installers?
This door is totally new and it’s special because it gives installers something that’s very different from everything else to sell.
Those installers who had been offering standard doors can now cater for every consumer need with this very desirable, higher-end product.
Contemporary composite door designs can feel traditional because of their woodgrain finish, whilst aluminium doors are pricey and can look rather industrial. This is an ultra-modern door that brings the best of a composite and aluminium door in one.
This door is dubbed as the ‘ultimate aluminium companion’ because it perfectly complements the crisp, clean features of other aluminium fenestration products. Our customers can now become part of the growing aluminium sector and help homeowners to create a consistent aluminium look for their home.
How have your customers reacted to it?
This door looks and feels amazing and we’ve been encouraging people to touch it because its texture is just so different to a traditional composite door.
When customers see and feel this door they are impressed because it is so sleek and modern. It is virtually indistinguishable from an aluminium door and our installers have said that, on looks alone, this aluminium alternative door can compete with an aluminium door.
What designs and options are there?
The Virtu-AL door is available in four contemporary designs, which are totally exclusive to Virtuoso. For a truly premium look, there is an option for anodised glazing cassettes too.
There is a choice of seven standard and 14 superior colours. Doors can also be sprayed to match any RAL colour in our state-of-the-art in-house spray booth.
We offer a range of traditional or contemporary hardware from ERA Fab&Fix. I particularly like the ultra-modern new inline flat pull bar, which we were the first to adopt.
Every standard locking system we use has achieved the 3-star security standard and we now also offer the new Lock Lock security handle from Brisant Secure. We’re really excited to be a launch partner for this fantastic product. The handle is used in conjunction with the 3* Ultion cylinder and has a patented design to withstand cylinder picking, bumping, drilling and snapping. It incorporates a unique spindle block which is activated to prevent the door from being opened from the outside, even if the cylinder is breached.
The Virtu-AL door can be easily ordered through Gateway, the free online quoting and ordering engine.
Want to know more? Follow us on Twitter @VirtuosoDoors or call 0191 410 9333.